Albert Einstein once said, “The problems that exist in the world today cannot be solved by the level of thinking that created them…” and he was right. In the next century, our job as designers will be to evaluate accepted solutions through a different lens. For a solution to be truly sustainable and good it must have a positive return to the environment and society. At the heart of any design problem is a question: Are we trying to make something less bad or are we trying to make things better?
It’s pieces like this that get me really excited about design.
Whoa. Dinosaur Jr., tearing it up.
