Logan Alexander

How Nike’s Visual Tricks Made Oregon Look Fast (Despite Defeat) →

“We hear constantly from teams and quarterbacks that having a bit more visual acuity and contrast on the field makes things easier,” says Van Horn. The white jerseys and grey pants, combined with the green accents, allowed the players to stand out vividly against their Auburn opponents.

Thanks to Phil Knight Nike, Oregon has new uni combos every game. If Nike designers actually take the opposing team’s colors into consideration for every matchup for maximum acuity, we could be witnessing the future of uniform design.

Then again, Boise State’s blue turf is possibly the worst pairing for their uniforms in terms of contrast.

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Over on Identity Designed is a really nice identity by Astronaut Design for Antarctic Voice.

Antarctic Voice is a project that aims to express the voice, the silence and the magic of the unattainable continent, Antarctica.

ID commenter Meenakshi points out the genius of the AV logo:

The beauty of this identity lies in the –

Symbolic representation of the Iceberg (the peaks above and below a base level) and the Voice (the wavelength) – both at a go, Simple yet outstanding!

Excellent.

I seem to be on a South Pole kick.

If anyone is interested in purchasing a last-minute gift for me, er, a climber, this is pretty swell.

purchase here

In a just completed study, researchers at Northwestern University found that people were more likely to solve word puzzles with sudden insight when they were amused, having just seen a short comedy routine.

— Tracing the Spark of Creative Problem-Solving

Frank Chimero — The Shape of Design at Build Conference

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an interview with Paula Scher

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Frank Chimero: In the Classroom: Why vs. How →

Goodbye, Reading Rainbow. From NPR’s article, emphasis mine:

Grant says that PBS, CPB and the Department of Education put significant funding toward programming that would teach kids how to read — but that’s not what Reading Rainbow was trying to do.

“Reading Rainbow taught kids why to…

I would have loved a dorm room like this →