Finally, I’m both really busy on one hand, and secretly lazy on the other. What motivates me more than anything else is the conviction that my clients are depending on me: if we don’t come through for them, there’s no back up. The responsibility is mine and mine alone. Knowing that three or four other teams are toiling away at the same challenge, rather than whetting my competitive spirit, simply brings out the slacker in me.
—
Michael Bierut
The most reassuring bit of text I’ve read in a long time comes from this book, whose author is [not] coincidentally speaking Wednesday evening at Sam Fox.
